FREE TOOLS / PHOENIX STARTUPS

Better decisions.
Stronger businesses.

Know your numbers. Sharpen your offer. Put your impact into a plan you can act on. Eight practical tools, free for every founder.

Find your next move

No account. No email. Your inputs stay in this page.Refreshing or leaving the page clears your work.

THE FOUNDER’S
DECISION KIT
01Make time.
02Find the line.
03Price with purpose.
04Build for impact.

Less guesswork.
More forward.

OPEN TO EVERYONE. BUILT TO BE USEFUL.
Eight useful toolsNo membership requiredPrint your plan as a PDF
YOUR NEXT DECISION

Start where you are.

Each tool helps answer one question. Change the inputs, see the trade-offs, and take the next step with a clearer picture.

01 / RUNWAY

How much time do you have?

Model your cash runway, monthly burn, and cash buffer. See how changes in revenue and expenses affect the next 36 months.

Open runway calculator
02 / BREAK-EVEN

What does it take to cover your costs?

Find the sales volume you need to cover your costs, then test how price, variable costs, and expected sales affect profit.

Open break-even calculator
03 / PRICING

Does your price work for the business?

Calculate a price from your costs and target operating margin. Compare it with your current price before you test it with customers.

Open pricing planner
04 / IMPACT PLAN

Turn a strong intention into a clear business.

Build a one-page plan that connects a real problem, a paying customer, a viable offer, and a measurable benefit.

Build your one-page plan
05 / UNIT ECONOMICS

What does a customer contribute?

Connect customer acquisition cost, monthly contribution, churn, and payback. Test the assumptions behind a subscription business.

Calculate unit economics
06 / DILUTION

What happens to your ownership?

Model a simple priced funding round. See the post-money valuation, new investor share, and your ownership after the raise.

Model a funding round
07 / BUDGET

What will it take to get started?

Bring one-time costs, monthly spending, and a contingency allowance into one clear startup budget.

Build your startup budget
08 / IMPACT TARGETS

How will you measure the difference?

Define a baseline, set a target, and decide how you will gather evidence. Create a practical impact measurement plan.

Plan your impact measures
SMALL TOOLS. REAL DECISIONS.

Build a scenario.
Then test it in the real world.

These tools turn assumptions into something you can examine. They do not predict what customers will buy, what funding you will raise, or the impact you will create. Use your results to ask better questions and choose your next test.

Explore the Phoenix Startups Framework
YOU CAN USE THE TOOLS ON YOUR OWN.

You don’t have to build alone.

Meet founders, investors, and operators working to build businesses that matter. Based in Santa Monica. Launching globally.

Apply for membership A 15-second application. Then a 15-minute interview.