São Paulo / Brazil · CITY × MARKET
Improve income and reliable market access for the rural south's producers. Ligue os Pontos explicitly connects agricultural viability with environmental protection and urban demand.
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THE PLACE BEHIND THE OPPORTUNITY
São Paulo's current PlanClima portal distinguishes a municipal 2030 emissions reduction of 20% against 2017 from a 50% ambition requiring joint action with other city sectors. It seeks net-zero municipal-territory emissions by 2050. Those are different commitments, not interchangeable claims. Its summary of average 2010–2022 emissions assigns 60% to transport, 31% to stationary energy, and 9% to waste. Historical shares inform discovery, not present-day valuations.
Prefeitura de São PauloPrefeitura de São PauloSão Paulo Municipal Health SecretariatBanco Central do BrasilSão Paulo Economic Development and Labour SecretariatSP Regula / Prefeitura de São PauloUniversity of São Paulo / AUSPINSão Paulo Research Foundation (FAPESP)São Paulo context sits beside the global signal. Different geographies and units remain separate.
Highlighted share · 100 units = the defined whole
2010–2022 average
São Paulo municipality; not the state or metro region
Transport share in the municipality's 2010–2022 average emissions breakdown.
Prefeitura de São PauloUndated current portal; accessed 2026-10-14Each block = 25 million people
2025 data; 2026 report
Global; population estimate
Estimated people who faced hunger in 2025. Hunger and the unaffordability of healthy diets are different measures and are not added together.
FAO and partner UN agencies2026; hunger estimate for 2025Visuals reproduce the cited signal, including its original scope. Rounded unit graphics are reading aids; the displayed figure and source definition govern the claim.
A proposed operating map for food systems. Read the handoffs before choosing a product to build.
Restaurants, institutional caterers, independent retailers, and producer organisations; public food procurement has a separate qualification process.
Coordinate a weekly basket of seasonal products from a small consenting producer group to three repeat buyers.
Editorial system map derived from the research brief. The sequence is a framework for discovery, with no claim that a Pheonix programme, customer or pilot is operating.
RESEARCH HYPOTHESIS · TO VALIDATE LOCALLY
Test a shared ordering, consolidation, and delivery service for producers around Parelheiros and willing urban buyers. Focus on agreed quality, delivery windows, payment, and a fair producer margin.
An impact claim should survive a difficult question. Design the measurement before you design the success story.
Start in São Paulo. Define the people, geography and existing service before measuring a change.
Use the proposed experiment above as a starting question. Agree the local scope, duration, comparison and safeguards before beginning.
Ask what would have happened otherwise. Compare like with like and record how much uncertainty remains.
Producer net income per delivery, payment delay, rejected volume, food loss, and transport cost per kilogram.
Do not reward land conversion or imply that local automatically means low-carbon. Protect producer choice, seasonality, and biodiversity.
Proposed measurement pathway. No baseline, pilot result, participant count or achieved impact is being reported in this diagram.
PUT IT IN PERSPECTIVE
FAO’s 2026 food-security report estimates that 645 million people faced hunger in 2025 and that healthy diets remain unaffordable for about 2.7 billion people. These describe different problems and cannot be added together.FAO and partner UN agencies
UNEP’s 2024 Food Waste Index estimates 1.05 billion tonnes of food waste at retail, food-service and household level in 2022, including inedible parts. This is distinct from losses earlier in the supply chain.UNEP
Explore this market in all 12 citiesPublication dates and geographic scope are shown for each source. Linked institutions are references, with no affiliation or endorsement implied.
Prefeitura de São Paulo · Undated current portal; accessed 2026-10-14
São Paulo municipality; 2010–2022 average emissions shares and 2030/2050 targetsPrefeitura de São Paulo · 2020-03-02
São Paulo municipality, especially its rural south; historical programme accountSão Paulo Municipal Health Secretariat · Updated 2026-09-22
Municipal primary-care services within Brazil's SUSBanco Central do Brasil · 2025 edition; accessed 2026-10-14
Brazil nationally; cited Pix analysis uses December 2023 CadÚnico data, not city estimatesSão Paulo Economic Development and Labour Secretariat · Undated; accessed 2026-10-14
São Paulo municipal worker and microenterprise servicesSP Regula / Prefeitura de São Paulo · Updated 2026-04-27
São Paulo municipal selective-collection programme and accredited cooperativesUniversity of São Paulo / AUSPIN · Undated; accessed 2026-10-14
University innovation resources across USP campusesSão Paulo Research Foundation (FAPESP) · Undated current programme page; accessed 2026-10-14
Eligible companies in São Paulo state; competitive research supportFAO and partner UN agencies · 2026; hunger estimate for 2025
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