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San Francisco / United States · CITY × MARKET

Financial inclusion
in San Francisco.

Help people use trusted financial support. The City already offers Bank On account-navigation information and free confidential financial counselling; discovery should start with those services.

Joshua ArmahFounder · Pheonix Startups
PUBLIC DESK RESEARCH
14 October 2026 · Edition 01
PHEONIX
RESEARCH

THE IMPACT ATLAS · EDITION 01

A closer look.
A copy to keep.

YOUR FULL REPORTFinancial inclusion in San FranciscoJoshua Armah · Founder, Pheonix Startups

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SANTA MONICA, CA · LAUNCHING GLOBALLY

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THE PLACE BEHIND THE OPPORTUNITY

Our editorial thesis: the strongest local impact ventures will connect climate implementation and public-service delivery to measurable household benefits, rather than assume a successful software product automatically produces an equitable city.

San Francisco's Environment Department identifies a 2026 Climate Action Plan with seven sectors and implementation across 18 departments and agencies. That is an implementation agenda, not a market-size estimate. Ask which building owner, contractor, community organisation, or agency has an operational bottleneck and a purchasing route. Treat the city and the wider Bay Area as different territories: a regional construction partnership or university network does not establish citywide demand.

San Francisco Environment DepartmentSan Francisco Environment DepartmentSan Francisco Food Security Task ForceSan Francisco Department of Public HealthCity and County of San FranciscoCity and County of San FranciscoSan Francisco Treasurer and Tax CollectorSan Francisco Environment DepartmentSan Francisco Environment DepartmentUniversity of California, San Francisco
01 / THE EVIDENCE, DRAWN TO SCALE

One place. A wider context.

San Francisco context sits beside the global signal. Different geographies and units remain separate.

POLICY TARGET
61%SHARE WITHIN THE SOURCE DEFINITION

Highlighted share · 100 units = the defined whole

City emissions-reduction target against 1990 levels; a target, not an achieved result

2030 target; 2026 plan
San Francisco citywide

Emissions-reduction target versus 1990; not an achieved reduction.

San Francisco Environment DepartmentApril 2026
SOURCE ESTIMATE
1.3bnSCALE OF THE REPORTED QUANTITY

Each block = 50 million adults

adults without a financial account

2024 survey; 2025 report
Global; adults aged 15+

Global adults without a financial account, based on the 2024 survey. National survey statistics are not city-level demand estimates.

World Bank16 July 2025; 2024 survey data

Visuals reproduce the cited signal, including its original scope. Rounded unit graphics are reading aids; the displayed figure and source definition govern the claim.

04 / FOLLOW THE SYSTEM

Where San Francisco can begin.

A proposed operating map for financial inclusion. Read the handoffs before choosing a product to build.

Finance
system
  1. 01

    Identify & onboard

  2. 02

    Move money safely

  3. 03

    Keep useful records

  4. 04

    Save & absorb shocks

  5. 05

    Resolve problems fairly

THE BUYER QUESTION

Housing nonprofits, workforce providers, and financial-counselling programme operators; avoid assuming financially stretched residents can fund a subscription.

THE EXPERIMENT

Co-design a consented referral workflow with one service provider and compare completion against its existing process.

Read the complete value chain
  1. Identify and onboard
  2. Move money safely
  3. Keep useful records
  4. Save and absorb shocks
  5. Resolve problems fairly

Editorial system map derived from the research brief. The sequence is a framework for discovery, with no claim that a Pheonix programme, customer or pilot is operating.

Financial inclusionSDG 1 · 8 · 10

Help people use trusted financial support. The City already offers Bank On account-navigation information and free confidential financial counselling; discovery should start with those services.

RESEARCH HYPOTHESIS · TO VALIDATE LOCALLY

The opportunity

Propose a benefits-and-financial-counselling handoff tool for housing and community organisations, with plain-language preparation and an explicit record of whether support was received.

03 / PROPOSED IMPACT FRAMEWORK

Make the benefit testable.

An impact claim should survive a difficult question. Design the measurement before you design the success story.

  1. 01

    Establish the baseline

    Start in San Francisco. Define the people, geography and existing service before measuring a change.

  2. 02

    Run a bounded pilot

    Use the proposed experiment above as a starting question. Agree the local scope, duration, comparison and safeguards before beginning.

  3. 03

    Compare the outcome

    Ask what would have happened otherwise. Compare like with like and record how much uncertainty remains.

WHAT TO MEASURE

The outcome ledger

  • LOCAL OUTCOME MEASURE

    Counselling attendance, account use where voluntarily reported, avoided fees, and participant-defined financial goals.

Keep the counter-evidence.

Do not sell referrals, collect banking credentials, or steer residents towards expensive credit under an inclusion label.

Proposed measurement pathway. No baseline, pilot result, participant count or achieved impact is being reported in this diagram.

PUT IT IN PERSPECTIVE

The global market context.

The World Bank’s Global Findex 2025 draws on surveys of about 148,000 adults in 141 economies conducted in 2024. Its estimates are nationally representative, not observations of individual cities.World Bank

The World Bank reports 1.3 billion adults still without accounts and substantial gaps in safe digital access. Its release also highlights the need for consumer protection and secure payment infrastructure alongside account access.World Bank

Explore this market in all 12 cities
WHAT TO LEARN BEFORE BUILDING
  1. Which existing cost or uncertainty will disappear?
  2. What happens when a payment fails?
  3. Can excluded users access an assisted or offline route?

Follow the evidence.

Publication dates and geographic scope are shown for each source. Linked institutions are references, with no affiliation or endorsement implied.

  1. 01
    2026 Climate Action Plan: goals infographic

    San Francisco Environment Department · April 2026

    San Francisco; policy targets with different baseline years
  2. 02
    San Francisco's Climate Action Plan

    San Francisco Environment Department · 2026 plan; page accessed 2026-10-14

    San Francisco; seven sectors and 18 implementing departments/agencies
  3. 03
    Food Security Task Force: 2024 Recommendations

    San Francisco Food Security Task Force · 2024

    San Francisco; programme evidence and recommendations, including earlier data
  4. 04
    San Francisco Community Health Assessment 2024

    San Francisco Department of Public Health · April 2025; assessment labelled 2024

    San Francisco; quantitative data from multiple years and community input
  5. 05
    Digital Equity Strategic Plan 2019–2024

    City and County of San Francisco · 2019

    San Francisco; historical baseline and 2019–2024 strategy, not a current prevalence estimate
  6. 06
    Banking: Bank On San Francisco

    City and County of San Francisco · Undated; accessed 2026-10-14

    San Francisco; public service description
  7. 07
    San Francisco Financial Counseling

    San Francisco Treasurer and Tax Collector · Undated; accessed 2026-10-14

    People living, working, or receiving services in San Francisco
  8. 08
    Ensuring safe, accountable, and circular solutions for building products

    San Francisco Environment Department · Undated; describes 2021–2023 initiatives; accessed 2026-10-14

    San Francisco and explicitly regional Bay Area reuse initiatives
  9. 09
    Recycling and composting in San Francisco: FAQs

    San Francisco Environment Department · Undated; accessed 2026-10-14

    San Francisco residents, businesses, and property managers
  10. 10
    Innovation and Entrepreneurship

    University of California, San Francisco · Undated; accessed 2026-10-14

    UCSF scientific innovation programmes; eligibility varies
  11. 11
    The Global Findex Database 2025 — Report and survey scope

    World Bank · 2025; nationally representative 2024 surveys

    141 economies
  12. 12
    Mobile-Phone Technology Powers Saving Surge in Developing Economies

    World Bank · 16 July 2025; 2024 survey data

    Global / developing economies
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