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New York / United States · CITY × MARKET

Financial inclusion
in New York.

Make existing financial counselling easier to reach. NYC Financial Empowerment Centers provide free confidential counselling to adults who live or work in the city.

Joshua ArmahFounder · Pheonix Startups
PUBLIC DESK RESEARCH
14 October 2026 · Edition 01
PHEONIX
RESEARCH

THE IMPACT ATLAS · EDITION 01

A closer look.
A copy to keep.

YOUR FULL REPORTFinancial inclusion in New YorkJoshua Armah · Founder, Pheonix Startups

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THE PLACE BEHIND THE OPPORTUNITY

Our editorial thesis: start with a specific institutional workflow and a neighbourhood outcome. New York offers identifiable operators and policy-driven problems, but neither regulatory urgency nor metropolitan scale guarantees a paying customer.

New York's buildings agenda provides a concrete discovery starting point: Local Law 97 covers most buildings over 25,000 square feet, with emissions limits beginning in 2024 and stricter limits in 2030. Coverage includes additional multi-building rules and exceptions, so the headline threshold cannot determine an individual property's obligations. Work with qualified professionals and distinguish compliance calculations from actual savings or completed retrofits.

New York City Department of BuildingsNew York City Mayor's Office of Food PolicyNew York City Department of Health and Mental HygieneNew York City Department of Health and Mental HygieneACCESS NYC / Department of Consumer and Worker ProtectionNew York City Department of Small Business ServicesCity University of New YorkNew York City Economic Development CorporationNew York City Department of SanitationNew York City Department of Sanitation
01 / THE EVIDENCE, DRAWN TO SCALE

One place. A wider context.

New York context sits beside the global signal. Different geographies and units remain separate.

POLICY / FRAMEWORK
>25,000 ft²SCALE OF THE REPORTED QUANTITY

Each block = 5,000 square feet

Headline building-size threshold for most Local Law 97 coverage; other coverage rules and exceptions apply

Limits from 2024; tighter in 2030
New York City covered buildings

Headline size threshold for most Local Law 97 coverage; other rules and exceptions apply.

New York City Department of BuildingsUndated current guidance; accessed 2026-10-14
SOURCE ESTIMATE
1.3bnSCALE OF THE REPORTED QUANTITY

Each block = 50 million adults

adults without a financial account

2024 survey; 2025 report
Global; adults aged 15+

Global adults without a financial account, based on the 2024 survey. National survey statistics are not city-level demand estimates.

World Bank16 July 2025; 2024 survey data

Visuals reproduce the cited signal, including its original scope. Rounded unit graphics are reading aids; the displayed figure and source definition govern the claim.

04 / FOLLOW THE SYSTEM

Where New York can begin.

A proposed operating map for financial inclusion. Read the handoffs before choosing a product to build.

Finance
system
  1. 01

    Identify & onboard

  2. 02

    Move money safely

  3. 03

    Keep useful records

  4. 04

    Save & absorb shocks

  5. 05

    Resolve problems fairly

THE BUYER QUESTION

Nonprofit service providers, housing organisations, and operators with a funded resident-support budget.

THE EXPERIMENT

Offer optional counselling referrals at one existing service touchpoint and track attendance with participant consent.

Read the complete value chain
  1. Identify and onboard
  2. Move money safely
  3. Keep useful records
  4. Save and absorb shocks
  5. Resolve problems fairly

Editorial system map derived from the research brief. The sequence is a framework for discovery, with no claim that a Pheonix programme, customer or pilot is operating.

Financial inclusionSDG 1 · 8 · 10

Make existing financial counselling easier to reach. NYC Financial Empowerment Centers provide free confidential counselling to adults who live or work in the city.

RESEARCH HYPOTHESIS · TO VALIDATE LOCALLY

The opportunity

Test preparation and referral tools for housing or employment-service teams, reducing repeated document collection and lost handoffs. The product would support trained counsellors rather than sell debt products to residents.

03 / PROPOSED IMPACT FRAMEWORK

Make the benefit testable.

An impact claim should survive a difficult question. Design the measurement before you design the success story.

  1. 01

    Establish the baseline

    Start in New York. Define the people, geography and existing service before measuring a change.

  2. 02

    Run a bounded pilot

    Use the proposed experiment above as a starting question. Agree the local scope, duration, comparison and safeguards before beginning.

  3. 03

    Compare the outcome

    Ask what would have happened otherwise. Compare like with like and record how much uncertainty remains.

WHAT TO MEASURE

The outcome ledger

  • LOCAL OUTCOME MEASURE

    Completed sessions, participant-defined goals, documented fee reductions where available, and time saved preparing for a session.

Keep the counter-evidence.

Explain that counselling centres do not issue loans or grants. Do not monetise vulnerability through lead sales or lending commissions.

Proposed measurement pathway. No baseline, pilot result, participant count or achieved impact is being reported in this diagram.

PUT IT IN PERSPECTIVE

The global market context.

The World Bank’s Global Findex 2025 draws on surveys of about 148,000 adults in 141 economies conducted in 2024. Its estimates are nationally representative, not observations of individual cities.World Bank

The World Bank reports 1.3 billion adults still without accounts and substantial gaps in safe digital access. Its release also highlights the need for consumer protection and secure payment infrastructure alongside account access.World Bank

Explore this market in all 12 cities
WHAT TO LEARN BEFORE BUILDING
  1. Which existing cost or uncertainty will disappear?
  2. What happens when a payment fails?
  3. Can excluded users access an assisted or offline route?

Follow the evidence.

Publication dates and geographic scope are shown for each source. Linked institutions are references, with no affiliation or endorsement implied.

  1. 01
    Local Law 97 Greenhouse Gas Emissions Reduction

    New York City Department of Buildings · Undated current guidance; accessed 2026-10-14

    New York City; building-specific coverage rules apply
  2. 02
    NYC Food and Climate Strategy

    New York City Mayor's Office of Food Policy · Undated strategy page; accessed 2026-10-14

    New York City; policy goals, not measured market demand
  3. 03
    2023 Annual Vital Statistics: life expectancy and persistent racial inequities

    New York City Department of Health and Mental Hygiene · 2025-12-30

    New York City residents; finalised 2023 data, distinct from provisional 2024 data
  4. 04
    HealthyNYC 2025 Impact Report

    New York City Department of Health and Mental Hygiene · 2025 edition

    New York City population-health agenda; includes provisional 2024 data
  5. 05
    NYC Financial Empowerment Centers

    ACCESS NYC / Department of Consumer and Worker Protection · Undated; accessed 2026-10-14

    Adults living or working in New York City
  6. 06
    Workforce1: services to help adults prepare for and find jobs

    New York City Department of Small Business Services · Undated; accessed 2026-10-14

    New York City; programme eligibility applies
  7. 07
    CUNY Climate Consortium

    City University of New York · Undated; accessed 2026-10-14

    CUNY research, education, workforce, and coastal-community activity
  8. 08
    Pilots at BAT

    New York City Economic Development Corporation · Undated; accessed 2026-10-14

    Brooklyn Army Terminal demonstration environment; selection required
  9. 09
    Curbside Composting

    New York City Department of Sanitation · Undated; accessed 2026-10-14

    New York City residential service and separation requirements
  10. 10
    donateNYC

    New York City Department of Sanitation · Undated; accessed 2026-10-14

    New York City reuse and donation resources
  11. 11
    The Global Findex Database 2025 — Report and survey scope

    World Bank · 2025; nationally representative 2024 surveys

    141 economies
  12. 12
    Mobile-Phone Technology Powers Saving Surge in Developing Economies

    World Bank · 16 July 2025; 2024 survey data

    Global / developing economies
Continue with all six markets in New York

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