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London / United Kingdom · CITY × MARKET

Health & care
in London.

Reduce unequal access to prevention and follow-up. The State of London health chapter shows substantial borough differences in healthy life expectancy and premature cardiovascular mortality.

Joshua ArmahFounder · Pheonix Startups
PUBLIC DESK RESEARCH
14 October 2026 · Edition 01
PHEONIX
RESEARCH

THE IMPACT ATLAS · EDITION 01

A closer look.
A copy to keep.

YOUR FULL REPORTHealth & care in LondonJoshua Armah · Founder, Pheonix Startups

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THE PLACE BEHIND THE OPPORTUNITY

Our editorial thesis: London is a useful market for ventures that can connect borough delivery, institutional demand, and trusted community access. Start with a measurable improvement and an identified budget holder.

The Greater London Authority's fourth Environment Strategy progress report documents the acceleration of the city's net-zero target to 2030 and work on buildings, neighbourhoods, resources, and adaptation. Policy guides discovery; retrofit customer demand and financing still need validation. Distinguish Greater London from individual boroughs, and strategic policy from service procurement.

Greater London AuthorityGreater London Authority / City IntelligenceGreater London Authority / City IntelligenceGreater London AuthorityFinancial Conduct AuthorityGreater London AuthorityReLondonUndaunted / Imperial
01 / THE EVIDENCE, DRAWN TO SCALE

One place. A wider context.

London context sits beside the global signal. Different geographies and units remain separate.

SOURCE ESTIMATE
62.9 yearsSCALE OF THE REPORTED QUANTITY

Each block = five years

Healthy life expectancy at birth for both males and females, reported separately at the same value

2022–2024 three-year estimates
London; not total life expectancy

2022–2024 healthy life expectancy, reported separately for males and females at the same value; not total life expectancy.

Greater London Authority / City Intelligence2026 report; accessed 2026-10-14
SOURCE ESTIMATE
4.6bnSCALE OF THE REPORTED QUANTITY

Each block = 200 million people

people lacking essential health-service access

2023 data; 2025 report
Global; coverage estimate

Essential health-service access estimate for 2023, reported in 2025. This is not a count of Pheonix users or a city population estimate.

WHO / World Bank6 December 2025; coverage data 2023

Visuals reproduce the cited signal, including its original scope. Rounded unit graphics are reading aids; the displayed figure and source definition govern the claim.

03 / FOLLOW THE SYSTEM

Where London can begin.

A proposed operating map for health & care. Read the handoffs before choosing a product to build.

Health
system
  1. 01

    Find & afford care

  2. 02

    Navigate & schedule

  3. 03

    Treat safely

  4. 04

    Coordinate follow-up

  5. 05

    Reimburse & evaluate

THE BUYER QUESTION

GP groups, community health providers, and commissioners with an agreed access-improvement objective.

THE EXPERIMENT

Co-design reminders and support with one provider and a community organisation, maintaining telephone and in-person routes.

Read the complete value chain
  1. Find and afford care
  2. Navigate and schedule
  3. Deliver safe treatment
  4. Coordinate follow-up
  5. Reimburse and evaluate

Editorial system map derived from the research brief. The sequence is a framework for discovery, with no claim that a Pheonix programme, customer or pilot is operating.

Health & careSDG 3 · 10

Reduce unequal access to prevention and follow-up. The State of London health chapter shows substantial borough differences in healthy life expectancy and premature cardiovascular mortality.

RESEARCH HYPOTHESIS · TO VALIDATE LOCALLY

The opportunity

A proposed neighbourhood navigation service could help an authorised provider reconnect patients with preventive appointments and relevant community support. Begin with a specific missed-care pathway and a human team, not an unvalidated diagnostic promise.

03 / PROPOSED IMPACT FRAMEWORK

Make the benefit testable.

An impact claim should survive a difficult question. Design the measurement before you design the success story.

  1. 01

    Establish the baseline

    Start in London. Define the people, geography and existing service before measuring a change.

  2. 02

    Run a bounded pilot

    Use the proposed experiment above as a starting question. Agree the local scope, duration, comparison and safeguards before beginning.

  3. 03

    Compare the outcome

    Ask what would have happened otherwise. Compare like with like and record how much uncertainty remains.

WHAT TO MEASURE

The outcome ledger

  • LOCAL OUTCOME MEASURE

    Completed appointments, time to follow-up, patient burden, and outcomes selected by the clinical team; assess differences between groups.

Keep the counter-evidence.

Protect patient confidentiality and clinical decision-making. A short access pilot cannot credibly claim to increase population life expectancy.

Proposed measurement pathway. No baseline, pilot result, participant count or achieved impact is being reported in this diagram.

PUT IT IN PERSPECTIVE

The global market context.

WHO and the World Bank’s 2025 monitoring report estimates that 4.6 billion people lacked essential health-service access in 2023. Financial hardship estimates refer to 2022; publication year does not make either indicator a 2025 observation.WHO / World Bank

WHO’s health-AI regulatory considerations emphasise safety, effectiveness, data quality and lifecycle oversight. A workflow improvement does not establish that an algorithm is clinically safe or approved for a diagnostic use.World Health Organization

Explore this market in all 12 cities
WHAT TO LEARN BEFORE BUILDING
  1. Where does the patient pathway fail today?
  2. Who has authority to change the workflow?
  3. Would the intervention still work without a smartphone?

Follow the evidence.

Publication dates and geographic scope are shown for each source. Linked institutions are references, with no affiliation or endorsement implied.

  1. 01
    London Environment Strategy: Fourth progress report, 2018–2024

    Greater London Authority · 2024; covers progress through February 2024

    Greater London; targets and programme progress, not a current market valuation
  2. 02
    State of London 2026: Social justice

    Greater London Authority / City Intelligence · 2026 report; accessed 2026-10-14

    London; cited food-security data for 2024/25, with survey uncertainty
  3. 03
    State of London 2026: Health

    Greater London Authority / City Intelligence · 2026 report; accessed 2026-10-14

    London and boroughs; healthy-life-expectancy estimates cited for 2022–2024
  4. 04
    MD2387: London Food Strategy

    Greater London Authority · Decision signed 2018-11-26

    London; 2018 policy framework and original 2018–2023 implementation period
  5. 05
    Financial Lives 2024: Financial inclusion, selected findings

    Financial Conduct Authority · May 2025; 2024 survey

    UK adults nationally; not a London-specific estimate
  6. 06
    MD2922: Skills Roadmap for London

    Greater London Authority · 2022-02-04; signed 2022-01-19

    London adult education and skills policy; historical decision and strategy
  7. 07
    ReLondon: circular economy and resources

    ReLondon · Undated; accessed 2026-10-14

    London public partnership; business and community resource programmes
  8. 08
    Undaunted: climate innovation

    Undaunted / Imperial · Undated; accessed 2026-10-14

    London-based climate innovation support and wider UK activity
  9. 09
    Most countries make progress towards universal health coverage, but major challenges remain

    WHO / World Bank · 6 December 2025; coverage data 2023

    Global
  10. 10
    Regulatory considerations on artificial intelligence for health

    World Health Organization · 19 October 2023

    Global regulatory considerations; non-binding overview; local law applies
Continue with all six markets in London

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